what does it mean when someone wants to connect on pof
Match Grouping, which houses a large portfolio of dating app brands – including well-nigh notably, Tinder, Friction match, and OKCupid – is prepping a notable upgrade to one of its older brands: Plenty of Fish. The dating service, often dubbed 'POF' by its users, was founded in 2003 then sold to Lucifer Grouping in 2015 for $575 million. Just it has since remained fairly quiet, in terms of the state of its business, and has been irksome to whorl out upgrades even as Tinder soared.
That's at present irresolute, the company says. For starters, POF is gearing up to launch a collection of new features designed to bring its app into the more mod age of dating. The launch follows a significant revamp of the app's user interface this summer, which will presently extend to the web.
This new group of features, which POF is calling "Conversation Powers," includes the add-on of voice messaging, video calling, and the power to share photos in chats. In the near time to come, information technology will also include the ability to share GIFs in your conversations and add together illustrations to photos, similar doodles and stickers.
What's interesting about the way these features are launching is that they're non just switched on whenever you've matched with someone. Instead, POF will trigger your "Conversation Powers" afterwards you've chatted with a friction match for a period of time.
These sorts of voice and messaging features are mutual today on social media and chat applications, just haven't all made their way to the world of dating apps.
"When it comes to the conversation feel, dating apps oasis't traditionally focused on information technology. There'southward a lot of attention and R&D on matching with someone and swiping and all that," says CEO Hesam Hosseini, who joined the visitor from Friction match Grouping, mail-acquisition. "Simply when it comes to actually being in a conversation, dating apps are several years behind social apps. Enough of Fish is poised to lead the charge on that," he adds.
Of form, some dating apps accept added GIFs, emojis, photo sharing and other features, just even Match Group's lead app, Tinder, doesn't have a full lineup.
It'due south interesting, then, that POF would get all these features first – especially considering its demographic skews older. (POF users tend to be in the 30 to twoscore age range, notes Hosseini.)
That being said, Hosseini believes features like this are becoming common.
"Equally platforms like Facebook adopt them, they're going to get features you lot expect," he says. "They're on their way to condign more than mainstream."
Beyond simply updating the functionality and user experience to stay current and on-trend, the new additions are likewise meant to offer POF users means to improve personalize their interactions and connect.
Some dating app users – particularly older ones – adopt vocalization over texting; they're oft asking to hop on a call with a lucifer ahead of scheduling a meetup. But not everyone wants to share their phone number with a stranger, which is where the phonation calling option comes in.
Instead of dialing a phone number, matches tin call each other in the app. Or for a middle-of-the-road arroyo betwixt texting and calls, they could utilise the voice messaging feature instead.
The bigger motion-picture show is that POF aims to differentiate itself from Tinder and others going forwards past doubling downwardly on conversations – something that'south already a cardinal focus for the visitor.
The app is the second largest U.S. dating app in Match'due south portfolio, the visitor claims, with 150 million registered users worldwide. It's too the second largest in terms of monthly users, behind Tinder. (POF doesn't share active users, however). And it claims to take the nearly conversations compared with other dating apps, with 2.five million taking place on its platform daily.
The company as well says information technology was seeing $80 million in revenue at the time of its acquisition, and has been growing that in the double-digits since.
GIFs and illustrations aren't being rolled out until 2018, simply messaging, calling and photograph sharing features are arriving today on iOS and Android. They volition be also exist available on the mobile spider web and desktop later this year.
The launch of the new features follows a couple of other contempo updates for POF, including last summer's launch of a chat-starting utility called Spark, which lets y'all comment on an private part of a user's profile (like Swivel). It besides just integrated with Google Dwelling house.
Despite these changes, POF along with other older apps are still challenged in terms of overcoming users' preconceptions. If people remember it as a dated app with an older oversupply, they may never bother with it over again, gravitating to newer apps like Tinder, Bumble, or Hinge, for case.
That said, many people empathise that dating is a numbers game – meaning, the more than places you play, the more people y'all run into, and the more shots you have at ditching the apps for practiced.
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Source: https://techcrunch.com/2017/12/13/plenty-of-fish-adds-new-conversation-features-to-differentiate-itself-from-tinder/
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